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When I first started my business, I took the time to find some tools that would help me manage my business and save me time. One of the things I knew I needed was some kind of Client Relationship Software (CRM) that would help me stay organized with all of the hack-and-forth communications with clients, […]

Why I Switched from Honeybook to Dubsado

Open Post

It’s been a heavy week and as a business owner, I feel strongly about not remaining silent in light of recent events. I hold a belief that our individual stories, told authentically and consistently, allow us to connect more deeply with ourselves and others. It’s why I believe so strongly in the work I do, […]

What story are you telling? Why businesses need to take a stand.

Open Post

Business Development

Business Development

I remember thinking that 2020 was going to be an important year for my business. Maybe it was all of the “THIS IS GOING TO BE YOU YEAR” memes, or simply the fact that I was coming up on almost six months of running my business and if felt like the year I could finally […]

What do we mean by perseverance and does it mean we have to hustle?

Open Post

When I decided to start West River Studios and turn my passion for writing and photography into a full-time business, I had to commit to a daunting task: Creating A LOT of content on command. You see, creating content for fun, when you feel like it, is a very different reality from having to write […]

Fix Writer’s Block with One Easy Approach

Open Post

Content Creation

Branding

A brand is a ubiquitous concept. Everyone from designers to marketers, small business owners to influencers seem to be talking about the importance of having a brand.  Yet, if you asked four different people to describe a “brand” (and detail what makes a good one) you’d likely get four different answers—a lot of which depends […]

5 Components of a Brand and Which One to Focus on First

Open Post

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just west of the Shenandoah River

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